IDEMIA

Website | Developer Portal | Illustration

Forging a new user experience to streamline user flows, and make the complex fun and easily understood.

Creative Direction

Creative Team

_Heather Dickens, User Experience Design
_Edgar Hernandez, User Interface Design
_Jing Wang, Illustration and Icon Design
_Bret Gunter, Copywriting

IDEMIA is a leading multi-national technology company providing identity-related security services. It sells facial recognition and other biometric identification products and software to private companies and governments.
Trusted by 600+ governments, state and federal organizations, and 2,300+ enterprise customers in 180 countries IDEMIA secures billions of essential interactions for payment, connectivity, access control, identity, travel, and public security every year.
The user experience of IDEMIA’s developer portal had neglected to keep pace with the expansion of the company’s solutions making it difficult to use and challenging to comprehend how the different solutions could be customized, work together, or be implemented at different levels of effort.
Additionally, it lacked a relatable explanation of its solutions for key audiences who were often not developers, but critical decision-makers in the consideration of whether to license the solutions.
Finally, the experience lacked a unified presentation and consistency due to multiple owners and timeframes in which content had been created.
Our team worked quickly within a two-phase scope of work to deliver a responsive web experience with a scalable architecture, and reusable templates to account for additional future solution offerings.
In the first phase we worked to redefine the information architecture, content strategy, and navigational structure, establish the user experience and creative direction, create more engaging and informative infographics, and detailed yet easy to consume content for the various identity verification solutions.
In the second phase, we worked to reimagine the authenticated experience. In addition to the same work streams above, this phase included optimizing unique demo flows for the identification verification solutions, the solution licensing and team management dashboard, documentation design, and data visualization.
The result was an award-winning unified user experience that streamlined workflows for developers and made complex solutions easily understood for key decision-makers.
Key Deliverables
_Competitive assessment
_Site strategy
_User experience
_Visual design
_30+ unique page templates
_Motion and interaction studies
_Prototyping
_50+ illustrated icons
_45 illustrations
_Web style guide

Diving into Details

We created comprehensive design documentation to support a successful development of the design vision for the IDEMIA Experience Portal. Everything from layout buttons to breakpoints, web accessible color combinations to typographic hierarchies, and baseline grids to form specifications were included in the digital style guide.

Rework Erased

Throughout the project we worked closely with the client using rough sketches to quickly iterate through visual concepts and refinements before creating final illustrations, saving hours of potential rework.

Bespoke Icons

Over 50 custom icons make up a fun visual language that cover a wide range of topics and add context to complex concepts to make them more easily understood.

The icons range from literal to abstract, simple to complex, playful to descriptive and are designed to be fun and informative.

IDEMIA Experience Portal

w3 Awards Silver Winner

The IDEMIA Experience Portal was recognized by w3 Awards with a silver award for creative excellence on the web.

Having just finished its seventeenth season, the w3 Awards received over 3,000 entries from Advertising agencies, PR Firms, Digital Agencies, In-house creative professionals, Web Designers, and Graphic Designers.